If you need an email marketing tool with a solid API to get your emails into inboxes with a good deliverability rate, Sendinblue’s pre-built developer recipes make it an excellent choice. While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good, but lacks some of the more advanced features (such as goal tracking, native integrations, and annotations). We use Sendinblue to send transactional emails for two of our ventures ( Leadformly and Ser e ne), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%). Building on this reputation they built an email marketing automation product. Sendinblue is best-known as one of the leading transactional email services. It’s likely to be a particularly good choice for small agencies and consultancies where design is important both from a staff training perspective – and also providing a good experience for clients. While that may seem trivial to some, it makes all the difference when it comes to understanding your data and creating the right impression with contacts.īenchmark is a good choice for any small business that needs simple, easy-to-use email marketing and automation software. While not quite as well known as other tools in the top ten, they’ve become an increasingly popular response to “Which tool are you moving to?” in our survey.īenchmark do everything pretty well and are reasonably priced, but there’s one thing that really sets them apart from other email marketing tools – and that’s design.Įverything from their templates to the platform itself is beautifully-designed – and not just visually attractive, but great user experience. We then break down the factors that define great email marketing software, with a head-to-head comparison of all ten email marketing tools across all nine factors from affordability and ease of use to integrations and deliverability.īenchmark is an interesting option for any business looking for a well-designed and easy-to-use email marketing tool. EmailOctopus – best for developers (uses AWS)īelow, we’ve outlined a candid review of each tool’s pros and cons.MailerLite – best for personal projects.HubSpot – best for B2B service companies.Autopilot – best for marketing automation.Omnisend – best for medium-large e-commerce businesses.Drip – best for small-medium e-commerce businesses.Sendinblue – best for transactional emails.ActiveCampaign – best for small businesses & enterprise.
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The following top 10 list is the result of hundreds of hours of research, that I hope will assist you in choosing the perfect email marketing software for you. To identify the best email marketing software for different businesses, we surveyed 1,700+ marketers – ranging from single-person startups to Fortune 500 CMOs – who were in the process of changing email marketing software to understand which tool they’re moving from and to – and why. It sounds simple enough, but with an overwhelming 450+ email marketing tools to choose from – and with every email marketing company’s website saying the same thing, it’s anything but simple. You want to grow your business – and need email marketing software that’s easy to use, affordable, and will turn your leads into customers – right?
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